Aviva Enterprises, Inc. filed for incorporation in the state of California Friday March 1st, 1968.
Founders - Donald Fraser, Elliot Steinberg.
Aviva was a major gift, toy and accessory company based in San Francisco, which distributed its own designed wide array of products worldwide. Featured the major licensing icons, including Snoopy/Peanuts, Star Wars, Disney, Warner Bros, Strawberry Shortcake, G.I. Joe, NFl, MLB, etc. Had subsidiary company based in Hong Kong, where it had offices, showrooms and owned a plastics factory.
The following is an excerpt written by Don Fraser - from the Napa Valley Register article on April 2, 2007:
(to view the entire article, click here: http://www.peanutsstories.com/news_register.html)
"A stint with an advertising firm in San Francisco led to Fraser's idea of using Peanuts characters to revive sagging cookie and cake sales for one of the firm's clients. Which led to a meeting with Peanuts creator Charles M. "Sparky" Schulz. Which led to the creation of miniature gold-plated Snoopy-as-flying-ace pins to promote the ad campaign. That, in turn led to Fraser and Elliott Steinberg founding a company named for Steinberg's daughter, Aviva, and more little pins and tie tacks. When a cry went up for colorful pins, Fraser contacted a Berkeley friend, Robert Hsi, whose family ran a cloisonne jewelry business in Taiwan. Then came toys."